Spade's Guerilla Publicity Chapter 1

HELLO! Metal heads and welcome to HAIR IN THE AIR.  The Official Blog of 3D In Your Face.  As summer turns to fall faster than any of us really expected, we are right on the heals of some huge impending news.  Right now even though you are the HAIR IN THE AIR faithful I can't spill the beans on what we have planned for the month of October but just know that this is good news and you are all going to be blown away.  The creative machine is starting to gain steam and we will be pumping out some great stuff for all of you real soon.  As soon as I get the OK to announce this believe me that you guys will be the first to know.  Until then we continuing on the fall tour as planned.  Our "3 Sheets To The Wind Residency" is still happening every Friday Night.  This Friday, Oct. 10th we will be at The 21st Saloon for another night of insane debauched sleazetastic Rock N Roll.  Saturday Oct. 11th we will be playing our last outdoor show of the season.  A very special night of live loud 80's heavy metal at The American Dream Barclub in Omaha, NE.  I want to thank everyone that came out to support us last week and especially those people that made both shows and hung out with us all weekend.  We are one giant crazy family and I always love seeing your faces.  You truly make me smile.  Every week I look forward to seeing who will be there in the crowd looking back at me.  You know who you are.

We are very excited to announce that our new album "Midnight Devils" is now available in CD hard copy form in Omaha, NE at Down The Rabbit Hole Tobacco Store and Retro Clothing on 108th and Q st.  Also we now have CD hard copies available at Unlimited Vapes in Benson. 3D In Your Face proudly endorses Unlimited Vapes and uses their vaping products.

For this weeks blog I wanted to write something very cool and meanigful (I always think I need to write the most eliquente composition of all time for every blog).  A friend of mine suggested I just go into depth a little bit about the promotions/publicity side that I am involved in.  Every since I was in Bandit Sound (This was one of the punk bands I played for in Lincoln) I aimed to try and get us published and played everywhere.  I really didn't know what the hell I was doing but hey you have to start somewhere.  Once I joined 3D In Your Face I realized the publicity potential we had.  The look, the image, and the music was easily excessible to people all over the world.  I started simply by shooting out emails to newspapers and radio stations.  I soon realized that not only can you send one email but the trick is to send the follow-up email.  Most industry people are just as busy as I am and get tons of emails a day.  This is where the follow-up comes in.  A non-response doesn't necissarily mean "no".  Persistence is the name of the game. Persistence must also be equal to politness.  There is nothing worse than receiving emails that dont have the common courtesies of "Please" and "Thank you".  I believe that internet radio and podcasts are the wave of the future when it comes to media distribution.  My goal was and still is to search out every radio station on the internet and get our song in rotation.  Granted this is a lofty goal but it doesn't cost me or the band any money.  I have made some very good friends through these random contacts.

To be honest with you it's all about the publicity.  Getting our names, images, and tunes out in the public without any management or label representation.  They call this DIY, punk rock, or simply indpendent (and proud of it).  My other goal was and still is to get a radio, TV, or newspaper interview in every city that we are playing a show.  The trick for this type of publicity is to not only be persistent but give the reporter a store to report.  I have sent thousands of emails to reporters and editors and I have recieved more "No's" than "Yes lets do an interview", but you can't let those "No's" get you down.  My inspiration, is that one day down the line each one of those ass holes that said no will be begging for an interview.  For each "Yes" I realize that these people are taking a chance on 3D In Your Face and that my interview must be professional, entertaining, and punctiual.  And don't forget the "Thank You" email afterwards.  Always be a real person it comes across in everything you do.  I never send out cut and copy emails.  You can always tell on the other end when you have recieved a cut and copy email.  Take the time to meet people.  This I feel will come back around to help you in the end.  This is just a glimpse into what I have officially dubbed Spade's Guerilla Publicity.

ALWAYS LOUD
FOREVER PROUD

KEEP THE FAITH

SAM SPADE